Share Your CX Success Story

Your organization's customer experience achievements can inspire and educate the global CX community. Submit your case study to our Proven Business Impact program to be featured in our library and gain recognition for your CX excellence.

  •   Showcase your CX achievements to a global audience
  •   Gain recognition as a customer-centric organization
  •   Be considered for our annual CX Impact Awards

All case studies submitted by July 31, 2026 will be eligible for the 2026 CX Impact Award. Submissions received after August 1 will be eligible for the 2027 CX Impact Award.

Begin by clicking the “Submit Your Case Study” link below. You’ll be asked to sign in or create a new account before starting your submission. 

How can I use these case studies in my organization?

These case studies are designed to inspire, educate, and provide practical examples of effective CX strategies. CXPA members may use these case studies for internal presentations, training, and planning purposes. We encourage you to adapt the methodologies and approaches to your specific business context while respecting the proprietary information of the featured organizations.

Participating in the Proven Business Impact process also provides added internal validity for your CX efforts. The structured evaluation strengthens your business case, helps articulate measurable impact, and offers valuable feedback from experienced CX leaders - insights many organizations use to refine their strategy and elevate CX credibility internally. 

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Join us on LinkedIn for our CX Day celebration where we'll share our 2026 Proven Business Impact recipients and 2026 CX Impact Award winners. 

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Award Winning Case Studies

CXPA's Proven Business Impact case study program is designed to provide external, independent recognition for the demonstrated business impact through quality use of customer experience business strategies.  

An independent panel of evaluators, made up of CXPA members, reviews case study information provided by an applicant organization. Key metrics, including ROI factors, are assessed alongside the description of activities and their impact on customers, employees, and organization performance. Case studies that meet the program standards as determined by the evaluator panel are awarded recognition as a CXPA Proven Business Impact.

If your case study is selected for Proven Business Impact recognition, your organization will have the opportunity to review and approve the public-facing summary before it is shared. This ensures accuracy, protects sensitive details, and gives your team confidence in how your work is represented. Please note, companies and/or consultants who wish for the case study company name to be confidential are not eligible for CX Impact Award consideration.

This directory provides real-world examples of successful customer experience strategies and their business impact that have received CXPA Proven Business Impact recognition since August 2024.

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CXPA Proven Business Impact Case Studies

Resources

Showing 1-12 of 51 resources
CXPA Proven Business Impact: Consumers Credit Union – Building an Experience Transformation Playbook
CEO & Others
Sep 14, 2026

CXPA Proven Business Impact: Consumers Credit Union – Building an Experience Transformation Playbook

How did a financial institution transform a complex digital banking conversion and merger into measurable business value? Discover how its member-centered approach increased digital adoption, improved satisfaction, strengthened member loyalty, and created a scalable framework for future growth.

Intermediate
CX Measurement CX Metrics CX Strategy
CXPA Proven Business Impact: Centinel Public Partnerships – Strengthening Military Housing Through Customer Experience
CEO & Others
Sep 14, 2026

CXPA Proven Business Impact: Centinel Public Partnerships – Strengthening Military Housing Through Customer Experience

How did a military housing provider transform fragmented resident experiences into measurable business value? Discover how its enterprise-wide customer experience strategy reduced operating costs, increased leasing conversion, accelerated capital reinvestment, and dramatically improved resident advocacy.

Intermediate
CX Measurement CX Metrics CX Strategy
CXPA Proven Business Impact: Western Municipal Water District – Transforming Customer Feedback into Enhanced Service Delivery
CEO & Others
Sep 14, 2026

CXPA Proven Business Impact: Western Municipal Water District – Transforming Customer Feedback into Enhanced Service Delivery

How did a public utility transform reactive complaint management into measurable business value? Discover how its closed-loop customer feedback program accelerated issue resolution, reduced response times, improved service delivery, and enabled data-driven operational improvements.

Intermediate
CX Measurement CX Metrics CX Strategy
CXPA Proven Business Impact: Iron Mountain Data Centers - Bridging the Regional EMEA CX Gap
CEO & Others
Sep 14, 2026

CXPA Proven Business Impact: Iron Mountain Data Centers - Bridging the Regional EMEA CX Gap

How did a global data center provider transform regional customer experience disparities into measurable business value? Discover how its targeted account management strategy increased customer retention, accelerated response times, improved customer satisfaction, and closed a significant performance gap across regions.

Intermediate
Business Value CX Measurement CX Metrics
CXPA Proven Business Impact: Mercer Comptryx – Connecting Client Insight to Sustainable Growth
CEO & Others
Sep 10, 2026

CXPA Proven Business Impact: Mercer Comptryx – Connecting Client Insight to Sustainable Growth

How did a workforce intelligence provider transform client insight into measurable business value? Discover how its customer-centric approach accelerated revenue growth, improved client retention, increased deal values, and expanded opportunity pipelines across key global markets.

Intermediate
Business Value CX Measurement CX Metrics
CXPA Proven Business Impact: AG Insurance – From Customer to Brand Advocate
CEO & Others
Sep 9, 2026

CXPA Proven Business Impact: AG Insurance – From Customer to Brand Advocate

How did a leading insurance provider transform transactional customer relationships into measurable business value? Discover how its customer-centric approach increased satisfaction and advocacy, strengthened customer loyalty, accelerated engagement, and differentiated its brand in a competitive market.

Intermediate
Business Value CX Measurement CX Metrics
CXPA Proven Business Impact: Interac – Building a Board-Level Client Experience Operating System
CEO & Others
Sep 2, 2026

CXPA Proven Business Impact: Interac – Building a Board-Level Client Experience Operating System

Explore this valuable resource to enhance your customer experience practice.

Intermediate
Business Value CX Measurement CX Metrics
CXPA Proven Business Impact: CIBC - Making Client Ambitions a Reality Through Purpose-Driven Transformation
CEO & Others
Aug 28, 2026

CXPA Proven Business Impact: CIBC - Making Client Ambitions a Reality Through Purpose-Driven Transformation

How did a leading North American financial institution transform client experience into measurable business value? Discover how its purpose-driven approach accelerated revenue growth, strengthened client loyalty, reduced service friction, and delivered superior shareholder returns.

Intermediate
Business Value CX Measurement CX Metrics
CXPA Proven Business Impact: Banco Bradesco S.A. – Expanding Customer Intelligence Beyond Surveys
CEO & Others
Aug 28, 2026

CXPA Proven Business Impact: Banco Bradesco S.A. – Expanding Customer Intelligence Beyond Surveys

How did one of Brazil's largest financial institutions transform customer intelligence into measurable business value? Discover how its predictive approach expanded customer visibility, strengthened retention, increased investment engagement, and improved relationship profitability at scale.

Intermediate
Business Value CX Measurement CX Metrics
CXPA Proven Business Impact: Unicomer Group - Transforming Customer Acquisition Through Customer Insight
CEO & Others
Aug 28, 2026

CXPA Proven Business Impact: Unicomer Group - Transforming Customer Acquisition Through Customer Insight

How did a consumer lending provider transform customer insight into measurable business value? Discover how its customer-centered acquisition strategy increased applications, accelerated loan approvals, boosted lending volume, and converted existing demand into significant business growth.

Intermediate
Business Value CX Measurement CX Metrics
CXPA Proven Business Impact: AMIO Bank - Embedding Customer Experience Across the Organization
CEO & Others
Aug 28, 2026

CXPA Proven Business Impact: AMIO Bank - Embedding Customer Experience Across the Organization

How did a financial institution transform customer experience from a standalone function into a driver of measurable business value? Discover how its organization-wide approach strengthened customer advocacy, accelerated service performance, improved operational accountability, and supported significant revenue growth.

Intermediate
Business Value CX Measurement CX Metrics
CXPA Proven Business Impact: Millennium Systems International – AI-Built Early Warning for Client Churn
CEO & Others
Aug 28, 2026

CXPA Proven Business Impact: Millennium Systems International – AI-Built Early Warning for Client Churn

How did a software provider transform reactive customer retention into measurable business value? Discover how its AI-powered early warning approach identified churn risk months before cancellation, improved revenue protection, accelerated intervention, and enabled more proactive customer management.

Intermediate
Business Value CX Measurement CX Metrics

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