Happy CX Day! Visit https://cxpaglobal.org/cxday for special CX Day updates and content.

Al Masaood Automobiles - Designing for Trust by Rewiring Culture, Systems, and Strategy Around the Customer

CEO & Others Read Advanced

Resource Information

Published: September 22, 2025
Author: Jennifer Baker
Content Focus: Case Study
Region: Middle East
Year Created: 2025
Last Reviewed: September 22, 2025

CCXP Competencies

: Customer Experience Strategy

About This Resource

AMA recognized that evolving customer expectations and a saturated automotive market were rendering traditional differentiators—such as product and price—insufficient. To remain competitive, AMA needed to shift from a product- and process-led approach to a dynamic, customer-centric model rooted in trust, empathy, and aligned action.

Related Resources

NRG – Transforming the Transitioned Customer Experience
CEO & Others
Oct 7, 2025

NRG – Transforming the Transitioned Customer Experience

In deregulated energy markets, when one provider exits the market, its customers are often transitioned to another provider. NRG inherited thousands of such “transitioned customers”—customers who never actively chose NRG and often began their journey confused, skeptical, and disengaged. These customers were more likely to:...

Advanced
Proven Business Impact
NPS "Top 10"
CEO & Others
Oct 7, 2025

NPS "Top 10"

In early 2024, NRG undertook a complex system integration effort affecting billing, account management, customer care, and digital customer experiences. Despite preparation, the rollout caused significant disruptions—billing errors, login issues, and system data irregularities—which frustrated customers and led to surging call volumes and a sharp decline in customer satisfaction.

Advanced
Proven Business Impact
CEO & Others
Oct 6, 2025

Ingram Micro — Driving Business Growth and Customer Loyalty Through a Closed Loop System

In 2023, Ingram Micro implemented a unified, closed-loop system within its digital platform. Executed in three phases (Discovery & Design, Build & Pilot, Rollout & Change Management), the initiative created a scalable model for capturing, acting on, and tracking customer feedback.

Advanced
Proven Business Impact
GGRM Law Firm—Building Trust and Growing Business
CEO & Others
Sep 22, 2025

GGRM Law Firm—Building Trust and Growing Business

In October 2023, GGRM launched a Client Experience (CX) Team tasked with restoring consistent, empathetic, and proactive communication throughout the client journey.

Advanced
Proven Business Impact