AMA recognized that evolving customer expectations and a saturated automotive market were rendering traditional differentiators—such as product and price—insufficient. To remain competitive, AMA needed to shift from a product- and process-led approach to a dynamic, customer-centric model rooted in trust, empathy, and aligned action.
Marsh McLennan executed a multi-year enterprise-wide program to modernize engagement and improve efficiency.
In October 2023, GGRM launched a Client Experience (CX) Team tasked with restoring consistent, empathetic, and proactive communication throughout the client journey.
MedSênior launched “Technology with Purpose and Generational Impact”, a program combining digital transformation with social inclusion.
