Customer Experience South Africa (CXSA) is a professional association and governing body created to represent Customer Experience professionals in South Africa. The CXSA professional body provides legitimacy for the profession of Customer Experience in South Africa, as well as support for all levels of people intent on improving the experience of the customer. CXSA represents a diverse member base of qualified and accredited Customer Experience professionals, corporates focused on improving Customer Experience (CX), suppliers to the customer experience industry, academic professionals, and students.