Whitepapers

Explore our collection of whitepapers featuring research-driven strategies, industry benchmarks, and expert perspectives.

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Leading CX into the AI Era: A Strategic White Paper for Customer Experience Professionals

CX Professional

Members Only

Oct 3, 2025

Leading CX into the AI Era: A Strategic White Paper for Customer Experience Professionals

AI is transforming customer experience faster than any previous technology shift. This exclusive CXPA white paper provides vendor-neutral guidance to help you lead with confidence. Inside, you’ll find: • The 3 critical shifts CX leaders must embrace in the AI era • A roadmap for moving from pilots to full-scale transformation • Principles for ethical and responsible AI use • The new skills that you will need to succeed

Leadership

Intermediate

Customer Experience Strategy

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Artificial Intelligence

CX Professional

Members Only

May 15, 2024

The Pivotal Role of CX Education and Upskilling in Accelerating Customer Centricity Leadership: Joint Research from MCorpCX and CXPA

The Customer Experience Professionals Association (CXPA) and McorpCX unveiled joint research findings that reveal the pivotal role of customer experience (CX) education in driving greater customer-centricity and customer experience maturity across industries and company size. The report titled “The Pivotal

Research

Intermediate

Customer Insight and Understan... Metrics, Measurement, and ROI +1 more

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Whitepaper FAQ

We publish 3-4 major whitepapers quarterly, with additional research reports and industry-specific studies released throughout the year based on emerging trends and member requests.

Free whitepapers can be shared freely with proper attribution. Member and premium content has usage restrictions outlined in our licensing terms. Enterprise licenses are available for broad organizational distribution.

Members can submit research requests through our member portal. We prioritize topics based on member interest, industry relevance, and strategic importance to the customer experience community.