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The Power of Customer Journey Mapping and Customer Education in SaaS Companies - RD Station

CEO & Others Read Advanced

Resource Information

Published: August 15, 2025
Author: Jennifer Baker
Content Focus: Case Study
Region: South America
Year Created: 2025

CCXP Competencies

: Customer Experience Strategy

About This Resource

To address this challenge, RD Station implemented an end-to-end customer journey mapping project, identifying experience gaps and customer pain points. The solution focused on reducing churn through a Minimum Viable Product (MVP) of a new Customer Success operation, which included a comprehensive customer education strategy targeted at key personas, such as sales managers and salespeople.

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