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Enhancing Customer Experience and Digital Care through Net Easy Score Implementation at Dialog Axiata PLC
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Enhancing Customer Experience and Digital Care through Net Easy Score Implementation at Dialog Axiata PLC

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Resource Information

Published: August 15, 2025
Author: Jennifer Baker
Content Focus: Case Study
Region: Asia
Year Created: 2025
Last Reviewed: August 15, 2025

Topics

Proven Business Impact

CCXP Competencies

: Customer Experience Strategy
: Experience Design, Improvement, and Innovation

About This Resource

To overcome the decline in digital care engagement, Dialog Axiata implemented the Net Easy Score (NES) system across all digital touchpoints. The initiative aimed to simplify customer interactions and improve ease of use, with a focus on retaining digital users and enhancing the overall customer experience

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