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Managing Partner & Head of Advisory Services
TALAL helps organisations deliver practical transformation by aligning strategy, change adoption, and customer experience improvement. With over 25 years of cross‑sector leadership experience, he has led complex change, CX, and growth initiatives across public, semi‑government, and private‑sector organisations in the Middle East and Australia. His work focuses on embedding customer‑centric ways of working, improving journeys and experiences, and building the internal capabilities needed to sustain change. Talal combines structured methodologies with a pragmatic, people‑first approach to help organisations turn ambition into measurable outcomes.
A firm believer in meaningful “Change and Transformation” and in the power of a better world,, Talal is the author of “The CREED WAY : Building Enabled Generations and Societies”, a book dedicated to empowering people in general, and youth in particular.
Talal is an active member of various reputable organisations, including the Association of Change Management Professionals, Australian Marketing Institute (CPM), Customer Experience Professionals Association, Australian Institute of Company Directors (MAICD), Change Management Institute, HR Certification Institute®, Project Management Institute, PMO Leader, and the Open Compliance and Ethics Group (OCEG®).
