Simon Ward

I am a strategic design leader specialising in customer experience strategy, design governance, and large-scale digital transformation. My work spans CX, UX, and content strategy, with a focus on creating scalable systems that align customer needs with business outcomes.

I have led cross-functional teams in consultancy and client environments, with experience across sectors including consumer goods, retail, and financial services. Notable projects include guiding The Coca-Cola Company’s One Experience Platform, supporting Specsavers with content modelling for omnichannel delivery, and advising Canon on performance measurement frameworks.

I am also interested in the role of AI in CX governance and workflow automation, and have spoken publicly on this subject as a podcast guest.