Nienke Bloem, CCXP

Nienke Bloem, CCXP, CSP

Leadership is the new gold in the world of CX. Not another framework, not another dashboard, leadership. That's Nienke Bloem's philosophy, and it shapes everything she does.

Always in a blue dress. It's not a coincidence, it's a promise: expect clarity, energy and no fluff.

Nienke Bloem is a Dutch Customer Experience leadership expert and global CX keynote speaker, based in the Netherlands and working with organisations around the world. For 12 years she has helped CX professionals and organisations do one thing: make CX work.

She is one of very few people worldwide to hold both the CCXP and CSP designations, and one of the few Recognised Training Providers of the CXPA. Through her training programmes and keynotes she has helped over a thousand CX professionals learn everything from CX management to CX leadership. Before building her own CX business, she led the CX team at KPN, moving NPS from minus 14 to plus 2. That's not theory, that's a track record.

Nienke is the creator of the ANI Model, her framework for the leap every CX professional eventually has to make, from CX Manager to Strategic CX Leader. Authority. Narrative. Impact. The gap between managing CX and leading it isn't a skills gap. It's an identity gap. Nienke helps people close it.

She is the author of CX is a Pilgrimage, 50 CX leadership strategies woven through the story of walking 1,000 km of the Via Francigena to Rome, and co-creator of The Customer Experience Game®, used by CX teams around the world.

Today Nienke speaks at leadership events, trains the next generation of CCXPs, and is building a year-long community for CX leaders ready to lead with 100% confidence.

Twelve years in, she is just getting started.