Nathan Cook

I’m an experience strategist, architect, researcher, leader, and educator with 15+ years of expertise spanning UX research, ResearchOps, human factors, CX, and design thinking. I specialize in leading teams that build scalable, human-centered systems—advancing the practice of research, enabling learning, and supporting insight-driven decisions across journeys, platforms, and organizations.

I have a bachelor's degree in Psychology and a Master's degree in Human Factors.

My early career in education and instructional design—as a classroom teacher, standardized test instructor, and developer of learning assessments—gave me deep experience in human development, cognition, and knowledge acquisition. This background continues to shape how I design systems for upskilling, build organizational frameworks, and communicate insights in ways that drive behavior and learning.

Across roles at Disney, EA, Esurance, State Farm, and Edward Jones, I’ve worked across product, marketing, and operations—supporting high-volume UX & CX research, co-developing journey frameworks, and contributing to learning-centered experience architecture.

I’m passionate about scaling human-centered practice, connecting cognitive and behavioral science with design strategy, and research for the betterment of customer experience.