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Sign InEndowment and Minors’ Fund Authority
Corporate Development Consultant
As an accomplished Corporate Development Consultant and Strategic Advisor with over 25 years of distinguished experience within the UAE Government and سيادي sectors, I specialize in architecting customer-centric ecosystems and organizational excellence frameworks. Holding a Master of Business Administration (MBA) from the University of Gloucestershire, UK (2026), my career spans pivotal roles at the Presidential Court, Awqaf Abu Dhabi, and the Ministry of Interior/Abu Dhabi Police. I am a certified EFQM Master Assessor and Lean Six Sigma Black Belt, which allows me to bridge the gap between institutional quality standards and modern Customer Experience (CX) methodologies.
Throughout my career, my contributions to transforming public service delivery, designing outcome-based KPI architectures, and leading total quality management (TQM) overhauls have been recognized through prestigious national honors, including the Medal of Appreciation and the Badge of Excellence. My core competency lies in transforming Voice of the Customer (VoC) metrics and structured feedback surveys into actionable service recovery and strategic improvements. By streamlining operational procedures and mapping end-to-end citizen journeys, I focus on eliminating customer effort, enhancing trust, and aligning corporate performance with global benchmarks and national customer happiness standards.
