Hazem ElZayat, CCXP

Hazem is a Certified Customer Experience Professional and member of the Customer Experience Professionals Association Middle East Regional Council. His career merges business and technology, fueled by a passion for tech since childhood, culminating in a BSc in Computer Science from the American University in Cairo in 2002. Over the past 20+ years, he has served as a trusted C-suite advisor, spearheading business and brand transformations through customer experience (CX) and technology, engaging at CXO/CMO and CTO/CIO levels. Hazem has extensive experience in Customer Experience Strategy and ececution, designing and managing experience strategies, customer engagement programs, web solutions, CRM projects, e-commerce strategies, and in MarTech consulting. He has led regional and global transformation initiatives, developing long-term visions, roadmaps, governance structures, and investment cases aligned with business goals and stakeholder needs. His expertise includes implementing complex MarTech solutions to enhance data-driven customer engagement, personalization, and yielding significant ROI for brands. Hazem’s portfolio covers various industries and iconic brands such as HSBC, Emirates NBD, Gucci, Sephora, Emaar, IKEA, Amazon, Unilever, telecom providers, hospitality groups, and more.