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Sign InSaudi Azm
Director of Digital Experience and Innovation
I am a consultant and expert with over 11 years of experience in Product Design (UX) and Research, and 6+ years in Product Management.
Throughout my career, I have spearheaded large-scale initiatives across Governmental, Banking, Fintech, Sustainability, Green energy, Smart Cities and Artificial Intelligence (AI) sectors in Saudi Arabia, UAE and Egypt.
My background in user-centered design, evidence-based research, and data-driven business analysis enables me to craft forward-thinking strategies and steer products from concept to successful launch.
By combining an in-depth understanding of stakeholder needs with agile methodologies, I drive cross-functional teams toward innovation and measurable impact. I am passionate about translating complex requirements into intuitive user experiences and leveraging emerging technologies to address real-world challenges. With a proven track record of delivering high-value solutions, I remain dedicated to helping organizations create meaningful, user-focused outcomes that stand the test of time.
