Luan de Wet

Experienced customer experience professional with a foundation in market research since 2009 and a dedicated focus on CX since 2017. I bring deep expertise in customer insight, measurement, and strategy, contributing to initiatives that drive satisfaction, loyalty, and commercial impact. As part of the TIH team, I helped secure three silver awards at the International Customer Experience Awards in 2021 for Best Measurement in CX, Best Use of Insights & Feedback, and CX Team of the Year. My work spans embedding customer-centric culture, supporting organisational adoption, and contributing to digital transformation efforts. I’m passionate about using data to inform strategy and foster cross-functional collaboration, always aiming to deliver long-term value through customer-led innovation.