Karen Peters

As an Account Director within Kantar’s Insights Division, I bring a strategic, evidence-based approach to helping organisations transform their customer relationships. My academic foundation – a Master of Social Science – has shaped my ability to connect policy with business outcomes, fuelling a career that bridges advocacy, research, and commercial impact.

Since joining Kantar in 2014, I have led and/or delivered a wide range of research initiatives, from global multi-country tracking programs to corporate reputation, employee experience and customer satisfaction studies. My focus is on partnering with clients in key sectors to design and implement CX strategies that drive authentic, measurable improvements in customer loyalty and brand reputation thereby enhancing brand growth.

I am passionate about leveraging methodologies to uncover actionable insights, and I am committed to continuous professional growth. My goal is to champion innovation and best practice, ensuring our clients remain at the forefront of customer-centric transformation.