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Sign InLiberty Specialty Markets
Global Head of Broker Proposition
Ekaterina is a culture-driven, customer-centric executive with a distinguished record of shaping and advancing customer experience and marketing strategies across the global commercial and specialty insurance landscape. As Global Head of Broker Proposition at Liberty Specialty Markets, she is responsible for architecting and delivering differentiated, best-in-class broker propositions – reframing traditional insurance relationships into enduring, value-led partnerships grounded in clarity, responsiveness and trust.
Bringing over a decade of international leadership experience, Ekaterina has held senior roles at leading organisations including Allianz Commercial and AIG. She is recognised for her ability to scale enterprise-wide customer experience programmes and translate customer insight into sustained commercial growth. In 2026, she was named among the Top 40 Future CX Leaders to Follow by CX Network, reflecting her influence in shaping the future of the discipline.
A Certified Customer Experience Professional (CCXP) and Bain-certified CX practitioner, Ekaterina is a respected voice within the global CX community. She regularly contributes to leading industry forums, where she shares perspectives on data-led storytelling, the evolving role of AI in experience design, and the cultivation of deeply embedded customer-centric cultures.
Her leadership philosophy is anchored in the belief that exceptional customer outcomes are intrinsically linked to employee engagement. A committed advocate of grassroots transformation, she has successfully established CX Ambassador programmes that empower employees at all levels and embed customer-centric thinking into the organisational fabric.
Beyond her professional remit, Ekaterina maintains a strong commitment to intellectual curiosity and personal exploration. She is an avid traveller and sports enthusiast, as well as a qualified sailing skipper. Her appreciation for jazz and her interest in organisational psychology further inform her nuanced perspective on leadership, creativity, and human dynamics, bringing a distinctive and well-rounded lens to her work.