Dinh Phan Thi

I am a Customer Experience professional with a strong passion for understanding customer needs and transforming customer insights into meaningful business improvements.

Over the past several years, I have been involved in customer research, customer insights, journey assessment, service quality improvement, and customer experience transformation initiatives across telecommunications, digital financial services, and banking sectors.

My experience includes supporting customer experience programs and consulting projects in Vietnam, Laos, and Cambodia, helping organizations identify experience gaps, strengthen customer-centric capabilities, and design practical improvement roadmaps.

I am particularly interested in customer-centric transformation, customer culture development, and the application of customer insights to drive sustainable business performance.

I look forward to connecting with fellow CX professionals, sharing experiences, and learning from the global CX community.