Cory Davison

Hi, I'm Cory, a market researcher who evolved into an experience designer and a silo-buster strategist. My work focuses on helping organizations design their businesses around the people they serve, customers and employees, and aligning teams so those intentions translate into action.

I’ve worked in both client-side and consulting roles, including CX roles at SMART Technologies, where one of my most meaningful contributions was implementing the company’s Voice of the Customer program and embedding it into the company's strategy and culture. More recently, I’ve worked as a fractional Customer Experience Designer with organizations navigating growth, complexity, and change, including Benevity and Teck Resources. Much of my work sits at the intersection of strategy, culture, and execution, particularly where silos, systems, and priorities get in the way of progress.

I’m the author of The 4X Method; The Experience Equation, and my mission is to make CX practical, credible, and influential, while empowering leaders to confidently shape experience-driven change and break down silos across their organizations.