Brian Linde, CCXP

I’m a CX professional helping businesses turn customer feedback into actionable insights and growth.

I make CX measurable and actionable - aligning leaders, clarifying ownership, and turning customer signals into priorities teams actually deliver against.

As a CX Solution Partner, I’ve supported Nordic, UK and US retailers and service organisations to design and embed CX operating models, dashboards and governance routines that lift customer conversion and lifetime value while reducing cost-to-serve.

My approach is evidence-led and impact-driven, grounded in 20+ years across consulting, operational leadership and SaaS.

I'm a Certified Customer Experience Professional (CCXP), specialised within
• CX Strategy & Performance Management
• Review- and survey-based VoC systems (Trustpilot, Google, NPS, CSAT)
• Insight tagging, KPI hierarchies, and local target contribution logic
• Interactive dashboards, operating model reset, and frontline incentives
• Cross-functional change, stakeholder alignment, and CX ROI