Ashley Atkins-Mackie, CCXP

I am a passionate customer experience professional, currently a self-employed Member Experience Consultant working with a Washington State based Credit Union (WSECU). I believe in the power of measuring actual experiences against intended brand experiences and the power customer experience can have to drive business results. I see problems as opportunities. I enjoy leveraging data to inform recommendations and using storytelling to expose member pain points. I am currently working to take the WSECU Voice of Member program to the next level of maturity by tying pain points back to future member behaviors and the financial impact to the organization. I am excited to propel the program forward in a way that will allow member experience improvement efforts to be prioritized and ultimately translated into actions that improve the lives of WSECU members as well as WSECU's ROI.