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Recognizing CX Excellence

CXPA Proven Business Impact Case Study Program

About the Program

Launched in August 2024, the CXPA Proven Business Impact Case Study program provides external recognition for organizations demonstrating measurable business impact through their customer experience strategies.

An independent panel of CXPA members reviews submissions to validate the business impact and recognize excellence in CX implementation.

Recognition Levels:

  • Quarterly Recognition: Outstanding case studies are recognized throughout the year
  • Annual CX Impact Award: The top 3 exceptional case studies are celebrated on CX Day

About the Program

Launched in August 2024, the CXPA Proven Business Impact Case Study program provides external recognition for organizations demonstrating measurable business impact through their customer experience strategies.

An independent panel of CXPA members reviews submissions to validate the business impact and recognize excellence in CX implementation.

Recognition Levels:

  • Quarterly Recognition: Outstanding case studies are recognized throughout the year
  • Annual CX Impact Award: The top 3 exceptional case studies are celebrated on CX Day

How It Works

Simple steps to share your CX success story

1

Submit Your Case Study

Use the CXPA template to document your CX initiative and its business impact

2

Independent Review

A panel of CXPA members evaluates submissions based on clarity, impact, and alignment

3

Quarterly Recognition

Outstanding case studies are recognized and shared with the global CX community

4

Annual Awards

Top 3 case studies receive the prestigious CX Impact Award on CX Day

Process Illustration

Who Can Submit?

Open to organizations of all sizes and industries worldwide

CX Practitioners

External Consultants

Technology/Service Providers

Case Studies

Case Study

NRG – Transforming the Transitioned Customer Experience

In deregulated energy markets, when one provider exits the market, its customers are often transitioned to another provider. NRG inherited thousands o...
Proven Business Impact
Oct 7, 2025
Case Study

NPS "Top 10"

In early 2024, NRG undertook a complex system integration effort affecting billing, account management, customer care, and digital customer experience...
Proven Business Impact
Oct 7, 2025
Case Study

Ingram Micro — Driving Business Growth and Customer Loyalty Through a Closed Loop System

In 2023, Ingram Micro implemented a unified, closed-loop system within its digital platform. Executed in three phases (Discovery & Design, Build & Pil...
Proven Business Impact
Oct 6, 2025
Case Study

Leanpay—Driving OpEx and Customer Loyalty with AI-Powered Support

Leanpay launched a phased AI-powered support initiative in May 2023, leveraging GPT-4o integrated with HubSpot’s CRM. The initiative spanned 11 months...
Proven Business Impact
Sep 22, 2025
Case Study

Optimum — Leveraging Customer Experience Transformation to Drive Loyalty and Revenue Growth

With a new CEO and leadership team, Optimum launched a sweeping transformation program spanning 20+ projects across care, digital, and sales functions...
Proven Business Impact
Sep 22, 2025
Case Study

MedSênior — Empowering Aging Through Digital Inclusion

MedSênior launched “Technology with Purpose and Generational Impact”, a program combining digital transformation with social inclusion.
Proven Business Impact
Sep 22, 2025
Case Study

Marsh McLennan — Enterprise-Wide CRM Modernization and Intelligent Customer Engagement

Marsh McLennan executed a multi-year enterprise-wide program to modernize engagement and improve efficiency.
Proven Business Impact
Sep 22, 2025
Case Study

GGRM Law Firm—Building Trust and Growing Business

In October 2023, GGRM launched a Client Experience (CX) Team tasked with restoring consistent, empathetic, and proactive communication throughout the ...
Proven Business Impact
Sep 22, 2025
Case Study

Al Masaood Automobiles - Designing for Trust by Rewiring Culture, Systems, and Strategy Around the Customer

AMA recognized that evolving customer expectations and a saturated automotive market were rendering traditional differentiators—such as product and pr...
Proven Business Impact
Sep 22, 2025
Case Study

Platforms Code, A National Design System for Governmental Entities of Saudi

Platforms Code was launched as a unified national design system to standardize government interfaces. Built collaboratively with public and private st...
Proven Business Impact
Sep 22, 2025
Case Study

Blue KC’s Solve for X Program

Blue KC undertook a comprehensive transformation to improve operational efficiency and align its services with customer needs. The initiative focused ...
Proven Business Impact
Aug 15, 2025
Case Study

Uberization – Customer Doorstep Service Fulfillment for Dialog Axiata Customers

The Uberization initiative was launched to transform the field service fulfillment model. This project aimed to create an intelligent, scalable platfo...
Proven Business Impact
Aug 15, 2025
Case Study

The Power of Customer Journey Mapping and Customer Education in SaaS Companies - RD Station

To address this challenge, RD Station implemented an end-to-end customer journey mapping project, identifying experience gaps and customer pain points...
Proven Business Impact
Aug 15, 2025
Case Study

Softchoice Responsiveness Initiative

The Responsiveness Initiative was launched in 2021 as part of a company-wide effort to enhance customer satisfaction and differentiate Softchoice from...
Proven Business Impact
Aug 15, 2025
Case Study

RD Station – A New Customer Experience in the Digital Age

RD Station launched the Digital CS initiative, integrating scalable digital touchpoints with a robust customer education program. The new service mode...
Proven Business Impact
Aug 15, 2025
Case Study

LexisNexis Customer Boost – Maximizing Legal Industry Success in a Rapidly Evolving Environment

LexisNexis launched the Customer Boost Program, designed to connect customers with the right solutions during support interactions. The program equipp...
Proven Business Impact
Aug 15, 2025
Case Study

Enhancing Customer Experience and Digital Care through Net Easy Score Implementation at Dialog Axiata PLC

To overcome the decline in digital care engagement, Dialog Axiata implemented the Net Easy Score (NES) system across all digital touchpoints. The init...
Proven Business Impact
Aug 15, 2025
Case Study

Bishop-Wisecarver Signature Experience

CX Initiative: Signature Experience The Signature Experience was designed to ensure that every customer interaction across the lifecycle included seve...
Proven Business Impact
Aug 15, 2025
Case Study

Autodesk’s Business Transformation Through Voice of the Customer

Autodesk launched a comprehensive Voice of the Customer (VoC) initiative, uniting go-to- market teams under a single mission: to transform how custome...
Proven Business Impact
Aug 15, 2025
Case Study

Capital One’s Journey to Improve CX & Business Results at Contact Centers

2024 CX Impact Award Winning Case Study Capital One launched a comprehensive CX improvement initiative focused on increasing accountability across co...
Proven Business Impact
Aug 15, 2025
Case Study

Federated Co-operatives Limited (FCL) New Member Experience Program

2024 CX Impact Award Winning Case Study The New Member Experience Program was developed to address these challenges by standardizing membership proce...
Proven Business Impact
Aug 15, 2025
Case Study

Enhancing Customer Experience at Seddiqi Properties through the VEST Initiative

2024 CX Impact Award Winning Case Study The VEST Initiative (Valued, Effortless, Special, Trust) was launched to elevate tenant management and operati...
Proven Business Impact
Aug 15, 2025
Case Study

Mercer WIN® 2.0

Mercer launched WIN 2.0 as a comprehensive, experience-led redesign aligned with its strategic pillars of digital acceleration, enhanced client centri...
Proven Business Impact
Aug 15, 2025
Case Study

Axway--Engage, Listen, Analyze, Act

By Using CX Strategies, Axway saw a 42.5M euro increase in profit on operating activities (2019-2024), with a 12.3% increase in profit as a percentage...
Proven Business Impact
Aug 15, 2025

Share Your Success Story

Join organizations worldwide in showcasing CX excellence

Get Started Now

Key Details

No! There is absolutely no cost to submit your case study to the CXPA Proven Business Impact program.

Case studies are accepted year-round. You can submit at any time that works best for you.

To be considered for the annual CX Impact Award, case studies must be submitted by July 31, 2025.

  • Clarity and completeness of the case study
  • Demonstrable measurable business impact
  • Alignment of CX initiatives with organizational goals

Yes, there must be a CXPA membership connection to be eligible for the program.

CXPA provides a case study template that must be used for all submissions. The template ensures consistency and includes all required information.