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Customer Experience Strategist & Adoption Consultant
Shannon Denniston is a CCXP-certified customer experience strategist with 20+ years of enterprise leadership across financial services, energy, and insurance. She specializes in the space where most CX initiatives break down — the gap between a well-designed strategy and the humans who have to follow it.
Her career spans VP-level CX leadership at Texas Capital Bank, customer experience management at Ambit Energy, and lifecycle and interaction management at Monitronics — where she drove cross-functional alignment across IT, Marketing, Compliance, Finance, Treasury, and Executive leadership inside complex, large-scale organizations.
Shannon's differentiator is her dual lens: enterprise CX strategy on one side, and a deep understanding of behavior change and adoption on the other. She brings both to every engagement — building frameworks that don't just look right on a whiteboard but actually hold up when real people have to execute them.
She holds a CCXP certification, a Master of Journalism from the University of North Texas, and runs Denniston Consulting LLC, a boutique CX consulting practice based in the Dallas-Fort Worth area. She is available for remote consulting engagements and select full-time remote roles.
