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Roxie Strohmenger, CCXP

Link Logistics

Vice President of Customer Intelligence & Enablement

CCXP Certified since 2019 United States

About

I am a CX change agent who believes great things don't happen in your comfort zone. Through strategic risk-taking, I lead CX transformations that push boundaries and position companies as industry leaders. I look beyond customer satisfaction to operational and financial success, delivering revenue generation, market growth, and cost savings through holistic customer experience leadership.


My career galvanized at Forrester, where I built the Data Insights Innovation practice and launched their flagship CX Index™ product, a world-class tool for CX metrics used by Fortune 1,000 businesses and global enterprises.

Moving to Ultimate Software, I built their CX function from scratch, standing up programs and a 10-person strategy team that positioned Ultimate to beat revenue plans, reaching over $1B within 1.5 years.

Most recently, I unified Ultimate and Kronos CX strategies after their 2020 merger, accelerating revenue growth to $4B+ one year ahead of target. My pioneering CX practices were featured in Jim Tincher's seminal book, Doing B2B Better: Drive Growth Through Game-Changing Customer Experience. And, I was recognized as 2023 CX Leader of the Year, out of a highly competitive pool of 150+ CX executives worldwide.


My approach to CX excellence is centered on three pillars:

Customer-Centric Innovation: Continually evolve to meet market demands using robust analytics, generative AI, and modernized voice-of-customer programs.

Customer Obsession: Measure and design for emotion, resulting in enduring changes in customer behavior that improve revenue and profitability.

Operational Efficiency: Institute scalable, personalized CX processes to improve OSAT, customer confidence, self-sufficiency, and time/cost savings.

Areas of Expertise

  • Customer Experience Strategy
  • Customer Experience Transformation
  • Customer Experience Management
  • Voice of the Customer (VoC) Programs
  • Customer Journey Mapping
  • Service Design
  • Customer Satisfaction
  • Change Management
  • Process Improvement
  • Automation & AI
  • Customer Insights
  • Project & Program Management
  • Lean Six Sigma Green Belt
  • Keynote Speaking
  • Board Service

Industry

Technology

Global Region

United States

Professional Information:

  • Company: Link Logistics
  • CXPA Member and Board of Directors (2024)
  • CCXP Certified

Awards:

  • 2020 CX Impact Award Winner
  • 2023 CX Leader of the Year

CXPA Involvement

  • 2026 Global Board of Directors2026 Immediate Past Chair

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