Naomi Rugpath, CCXP

I am the Head of Distribution Technology, where I focus on designing and enabling technology solutions that improve the experience of advisers and, ultimately, the customers they serve. My work sits at the intersection of customer experience, distribution strategy, and technology delivery, with a strong emphasis on translating business needs into practical, scalable digital solutions.

I am particularly passionate about enabling seamless, intuitive journeys across distribution channels by improving system reliability, access, and insight‑driven reporting. I work closely with cross‑functional teams and senior stakeholders to ensure that technology choices support consistent, efficient, and customer‑centric outcomes.

In my role, I balance strategic leadership with hands‑on problem solving, ensuring that platforms evolve in line with changing adviser and customer expectations. I believe that great customer experiences are built through strong collaboration, clear ownership, and technology that genuinely enables people to do their best work.