Shorouk Abdelfattah, CCXP

Shorouk is a Customer Experience (CX) practitioner with 15 years of experience in CX management, consumer insights, market research, and market intelligence across the GCC and Middle East. She specializes in identifying consumer behavior trends, purchasing patterns, and customer expectations, seamlessly integrating them into customer-centric strategies that drive business growth.

With a strong footprint in the banking, F&B, and consulting sectors, Shorouk has led Voice of Customer (VoC) programs, developed CX transformation strategies, and helped organizations in the GCC and Middle East create exceptional customer experiences. Her expertise in linking regional cultural dynamics to CX strategies makes her a sought-after specialist in the industry.

As a CXPA Regional Council Member in the Middle East, she is dedicated to advancing CX awareness and best practices. She is also a keynote speaker, frequently presenting at global conferences on CX and digital transformation, sharing insights on how businesses can leverage consumer behavior and digital innovation to enhance customer experience.

In addition, Shorouk is a certified trainer and CCXP, having trained over 750 CX professionals in entrepreneurship fundamentals, consumer behavior, market intelligence, and customer insights. Her CCXP boot camps and exam preparation programs have empowered professionals to achieve CX excellence.

Shorouk is recognized for her strategic mindset, high-energy approach, and ability to drive measurable CX impact. She partners with organizations to align customer experience, consumer behavior, and market intelligence ensuring sustainable growth and customer loyalty in an ever-evolving market.