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Research Director
Dynamic and outcome-focused Consumer Insights and Shopper Specialist with over 20 years of research agency experience (NielsenIQ and Kantar/TNS).
Expert in embedding design thinking, service design, and voice-of-customer programs. Led CRM studies from proposal pitching, execution, journey mapping, reporting and workshop with senior stakeholders of Retailers, FMCG companies, Hospitals, Banks, Telecoms and Government Organizations.
Proven track record of leading high-performing teams, standardising regional playbooks, and delivering executive-ready strategic counsel across the GCC and APAC.
