Mark Fries, CCXP

Mark Fries is a senior digital marketing executive with over 20 years of experience helping global technology brands translate complexity into clarity. He currently serves as AVP of Digital Marketing at BMC Software, where he leads a team of more than 30 web engineers, strategists, UX practitioners, and creatives in delivering customer-centric digital experiences that drive engagement, revenue growth, and brand loyalty.

At BMC, Mark has spearheaded initiatives that increased digital engagement by over 50%, implemented high-velocity go-to-market strategies that generated a 25% lift in pipeline, and optimized the company’s digital ecosystem through accessibility and inclusive design practices. He has also led enterprise-scale transformations, including web platform migrations, global site redesigns, and marketing technology consolidation.

Prior to BMC, Mark directed digital experience and demand generation programs at Northwest Evaluation Association (NWEA) and developed award-winning interactive campaigns for major technology clients such as Intel, LinkedIn, and IBM during his tenure at Babcock & Jenkins.

Mark is passionate about harnessing technology to create meaningful, human-centered experiences. He is also an advocate for inclusive leadership and digital accessibility, ensuring that technology serves the broadest possible audience.

Outside of work, Mark has volunteered as a mentor for at-risk youth and served on the board of Skate Like a Girl, reflecting his lifelong commitment to community engagement.