Maria Diaz Rodriguez, CCXP

Hello everyone,

I’m Maria Fernanda Diaz, CCXP, a passionate Customer Experience strategist dedicated to creating data-driven and human-centered experiences that build trust and impact. My work bridges CX, AI, and innovation, helping organizations design journeys that connect business goals with genuine human needs. Over the past decade, I’ve had the privilege of working across diverse industries, from technology and healthcare to the public sector, helping organizations strengthen their connection with customers and employees through meaningful experiences.

I currently focus on AI-powered experience management and Agent Experience (AX), exploring how artificial intelligence and human design can coexist to create more personalized, transparent, and trustworthy interactions.

Beyond my projects, I’m an eternal learner: a CCXP, UX Master Certified by the Nielsen Norman Group (NN/g), and currently pursuing the CAS in AI-Powered Customer Experience Management at HWZ Zurich.

Outside of work, I love discovering cultures, spending time in nature, and connecting with people who share a genuine passion for growth and purpose. I’m thrilled to be part of this community, to learn, contribute, and keep challenging how we define and deliver great experiences in an ever-evolving world.

Warm regards,
Fernanda Diaz