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Marg Gandolfi

RBC Rochdale

Director, CX & Marketing Insights

United States

About






At Rochdale, I lead a team of professionals who are passionate about delivering exceptional customer experiences and driving digital transformation across the organization. We are pioneering the use of our Marketing tech stack to deliver on our brand promise of Intelligent Personalization(R).

I have over fifteen years experience in digital product management and customer experience in the financial services industry and over twenty years experience in financial services marketing. Some of my most impactful accomplishments include: designing and implementing customer listening programs, ideating and executing digital strategies, and leveraging quantitative and qualitative analysis to make data-driven decisions. I have successfully launched multiple digital products and platforms, both public and authenticated, that enhance customer engagement and satisfaction. My team is driving the next generation of marketing capabilities for our firm including the use of AI to deliver more meaningful insights and experiences.

I am also a Qualtrics Platform Essentials Certified professional, and I use this tool to collect, analyze, and act on customer feedback and insights.



www.linkedin.com/in/msgandolfi

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