Magda Prada, CCXP

I’m a Customer Experience professional passionate about Voice of Customer and human‑centred design. Creating meaningful impact for both customers and organisations, is a skill I'd like to continue mastering. With my background in Customer Experience and Marketing leadership, I bring a strong focus on journey optimisation, value creation, and delivering tangible outcomes. 

I’ve had the opportunity to align customer insights with business strategy, helping organisations strengthen engagement and improve end‑to‑end experiences. I really enjoy connecting the dots between what customers need and what businesses are trying to achieve, turning insights into actions that make a real difference. 

As a Certified Customer Experience Professional (CCXP), I’m committed to continuously growing, contributing, and staying connected to the CX community. I’ve been fortunate to engage with CXPA initiatives over time and genuinely value opportunities to give back—whether through volunteering, sharing knowledge, or supporting others in their CX journey. 

I’m particularly interested in how empathy, customer insight, technology and innovation can shape future‑ready organisations. For me, exceptional experiences are the result of the alignment of continuous customers understanding, orchestration of moments that matter and delivery of brand value.