Hi, I’m Lianne Pieterson‑Kaptein, Customer Journey Expert in ING Netherlands’ Mortgages domain. I’m passionate about bringing a distinctive, customer‑centric vision to life, step by step, by translating vision into strategy, success factors, and tangible improvements. I stay on course through sharp insight into real customer problems and continuous customer validation at every level. Outside work, I live in the Netherlands, I’m married, and a proud mum of two (ages 5 and 8). I recharge through running and football.
