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Sr Director Customer Experience
Senior Advisor and Executive Director with 20+ years of experience driving strategy, digital transformation, and managing multi-million
SAR project portfolios exceeding SAR 30M across tourism, culture, public and private sector ecosystems. Expert in leveraging AI,
analytics, and digital innovation to design inclusive, human-centered experiences that strengthen national identity, elevate customer
engagement, and deliver economic impact. Proven track record of leading complex initiatives aligned with Vision 2030, fostering
public-private collaboration, and achieving revenue growth and operational efficiency. Recognized for mentoring emerging leaders,
building organizational capacity, and providing thought leadership in digital strategy, stakeholder engagement, experience design, and
digital innovation.
