Julia Germeyer, CCXP

My career began in higher education and legal marketing before I found my home in accounting. Experiences on both sides of the aisle – as an internal team lead and an external consultant – have given me perspective and insight into navigating the challenges and opportunities that accounting marketers face.

In between traditional roles in professional services marketing, I also taught writing and the business uses of social media at the University of Pittsburgh between 2014-18. While teaching at Pitt, I completed a Speaking in the Disciplines seminar for faculty, a semester-long course in developing public speaking curriculum – a course that continues to help me when designing tools and resources for marketing communications or CX.

At PBMares, a Top 100 CPA firm, I manage the day-to-day operations of the marketing and client experience functions within our Practice Growth team. I co-lead the CX Circle at the Association for Accounting Marketing (AAM), volunteer on AAM's Virtual Education Committee, and lead the Professional Services Marketing Association of Western Pennsylvania through 2025. I am a past AAM Summit speaker and in 2024, was part of a panel on Starting a CX Program from the Ground Up at CXFS, a conference for client experience in financial services.

When I'm not working, you can find me hanging out with my family as we explore Coastal Virginia (our new home after an interstate move), spending time at the beach and around the fire pit, and doing house projects as an unwilling DIYer!