Joyce Ercolino Archinow

Joyce Ercolino Archinow is a patient engagement and digital healthcare strategist and customer experience leader with global marketing and communications expertise, and a passion for improved health outcomes. 

As Senior Director of Customer Engagement at Harmony Biosciences, a leader in rare disease therapies of the central nervous system, Joyce is evolving the customer experience of customers and employees and maturing the organization’s digital and patient-centricity strategy. She partners with advocacy and clinical operations on the development and execution of clinical trial awareness and engagement campaigns.

Joyce has extensive commercial and brand launch experience, having worked with both patient and provider marketing teams in the US and globally. She delivers marketing strategy and campaign execution, with a focus on measurable engagement across channels, and has experience developing non-personal promotional resources for field sales.

Joyce leads dashboard development, channel analysis and performance reporting, sharing actionable insights that further campaign optimization and customer experience enhancements. She has expertise in leading global teams and has certifications in Behavioral Design for Health and Digital Transformation. 

In the pharmaceutical sector, Joyce worked previously at Teva Pharmaceuticals and CSL Behring. She has additional experience in the IT and broadcast television industries and is a graduate of Temple University. Joyce is a frequent conference speaker, and as President, Member Value Offerings for the MidAtlantic Region of the Healthcare Businesswomen’s Association (HBA), is focused on initiatives that drive membership value. She is also an Advisor for Temple University’s Master of Digital Marketing program.