Jill Giefer, CCXP

Insights and Voice of Customer (VOC)/Customer Experience (CX) Senior Director with 20+ years of global experience in healthcare, education, non-profit, financial services, retail, and manufacturing. Fortune 500 and consulting experience with Best Buy, Target, Andersen Windows, General Mills, McDonald’s, HSBC Bank, etc. Recognized industry expert via advisory roles and thought leadership in the Association of National Advertisers Data & Measurement Committee, the Institute for Research in Marketing, as an Effie Awards Judge, etc. Non-profit Board of Directors service and volunteer for BestPrep, Feed My Starving Children, Minnesota Justice Research Center, etc. Proven ability to drive customer and business growth by deriving actionable insights at scale, influencing cross-functional change, and measuring impact. Leverages predictive analytics and AI in research and VOC to guide strategy, improve customer satisfaction, and advance capabilities.

Throughout my career I have been focused on, and energized by, using market and consumer/employee research and analytics to develop brand, marketing, and experience strategies that help companies unlock growth by serving their customers/employees more meaningfully. I'm passionate about development for my team as well as driving action from insights we uncover. I love people and learning about why and how people do what they do, and how we can make it better or easier for them to enhance their engagement and loyalty.

I serve on the Advisory Boards for the University of Minnesota's Strategic Communication Hub and the Hubbard School of Journalism and Mass Communication.