Jia Ying Lee, CCXP

Morgan leads CX strategy and governance at PNB, driving a structured, enterprise-wide approach to improving end-to-end customer journeys. With a background in UI/UX and product design, she applies a human-centered mindset to translate customer needs into actionable experience strategies. She is currently leading a Voice of Customer (VOC) program to embed customer insights directly into business and decision-making processes. Morgan is open to connecting with professionals who are passionate about building meaningful and impactful customer experiences.