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I’m a Customer Experience leader with over 15 years of experience building and scaling CX strategy across LATAM. Most recently, I served as XM Strategist Director at Qualtrics, where I acted as a strategic advisor to organizations across industries (including FSI, retail, hospitality, telecom, and automotive) helping them translate regional strategy into CX roadmaps with measurable business impact.
Earlier in my career, I led CX delivery strategy at Medallia and spent years in airline customer experience at Aeroméxico. I’m passionate about turning customer insight into action, and I enjoy speaking at industry events and mentoring the next generation of CX practitioners.
I’m excited to be part of the CXPA community and to keep learning from and contributing to this field I care deeply about.
