James McIntyre, CCXP

James McIntyre | Customer Experience | CX

| JMCX

I’m a fractional marketing and customer experience strategist who helps organisations unlock growth, retention, and efficiency by solving their most complex CX and marketing challenges.
With experience across Australia’s most trusted brands including Wesfarmers, Flybuys, Medibank, Ampol and Realestate.com.au, I bridge strategic clarity with delivery to turn customer ambition into commercial growth outcomes.

I specialise in stepping into businesses when they need senior expertise without the overhead of a full-time leader, helping them diagnose, prioritise, design and deliver winning results.

Whether defining a strategy, building a roadmap, mapping journeys, uplifting capability or embedding delivery frameworks, I focus on commercial growth, repeatable processes and creating clarity from complexity. I’m known for empowering teams, galvanising cross-functional groups, and delivering outcomes that stick.

I’ve supported high-growth scaleups as well as ASX-listed brands, providing executive-level guidance, interim leadership, and project-based expertise across CX, loyalty, digital and growth marketing.

If your organisation needs senior strategic capability to accelerate growth, sharpen customer experience, or improve delivery without hiring full-time – I can help

www.jm-cx.co