Izeta Samardzic, CCXP

Presales Specialist & Project Manager | Customer Experience Consultant

With over 15 years of experience in enterprise IT, telecom, and digital transformation, I specialize in designing and delivering solutions that elevate both customer and employee experiences. My career spans presales strategy, project management, and customer experience consulting, with a focus on aligning technology, innovation, and business goals to create measurable impact.

I am a CCXP-certified professional with expertise in customer journey design, AI-driven CX transformation, automation, and self-service solutions. Throughout my career, I have partnered with C-level executives and international, cross-functional teams to implement scalable strategies that improve satisfaction, efficiency, and business outcomes.

Currently, I lead presales and delivery engagements at Graia and Bulb, where I combine technical storytelling, CX strategy, and product management to shape winning proposals and execute complex projects. Previously, at A1 Hrvatska and Hrvatski Telekom, I drove digital self-care, proactive care, and AI-powered support initiatives that significantly reduced escalation tickets, handling times, and customer support costs.

Passionate about innovation and collaboration, I thrive at the intersection of business and technology, helping organizations transform their customer interactions into a competitive advantage.