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Head of Marketing and CX
IOANA BORZA
Customer Experience | Strategic Marketing | Brand & Product Strategy I Communication
I believe brands grow when they put people at the center. Throughout my 15+ years in marketing — across FMCG, pharma, and the construction industry — I’ve focused on designing customer experiences that are intuitive, relevant, and genuinely meaningful.
I’m passionate about understanding what customers feel and need, then turning those insights into strategies that strengthen brand value and business performance. Whether launching new products, elevating brand positioning, or leading cross-channel campaigns, I ensure every interaction tells a consistent story and builds deeper loyalty.
I enjoy collaborating with multidisciplinary teams to transform challenges into opportunities — and create experiences customers truly care about.
