Gerda Swinkels-Legierse, CCXP

 I have been working in the field of Customer Experiences over 20 years. I have started my CX career in hospitality while working for Disney and Hilton. However, I left the hospitality business a few years ago and I created a preference building experiences from the ground up for (multinational) medium sized to large organizations in B2B. As a Certified CX Professional and CX leader I support organizations to become more customer centric step by step, taking all CX pillars in mind. I feel I contribute to a better world in this way, since I feel we humanize business again. In that matter I often say “A customer is a guest in your organization, make customers feel welcome and cared for… while doing the same for your own people”. This is my compass in setting up CX strategies, connecting customer journeys with internal processes to make things really work for the customer and employees, while stimulating collaboration and behaviour supporting the desired CX. I keep a strong eye on the company culture, peoples’ mindset, and diminishing silo’s to make sure InteraCXion Works.