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Eline Koorndijk, CCXP

Swiss Life

Head of Customer Experience

CCXP Certified since 2026 Switzerland

About






I am a senior Customer Experience leader with a passion for building organizations that truly listen to their customers. Over the past years, I have built and led CX teams that act as a strong voice of the customer and connect insights to meaningful business impact.


What motivates me most is embedding customer thinking into everyday decision-making, from shaping clear customer-centric KPIs to helping leadership teams translate feedback into concrete actions. I believe CX creates value when it moves beyond measurement and becomes part of how a company operates and grows.


I have worked across European markets and have had the opportunity to speak at conferences about customer-centric transformation and experience measurement. As I transition into the healthcare space, I am excited to continue driving customer-centered innovation in a new context.


I am joining CXPA to exchange ideas with other CX professionals, learn from diverse perspectives, and contribute actively to advancing our profession.



https://www.linkedin.com/in/eline-koorndijk-ll-m-5461b15/

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