Edwin Best

My mission is to guide organizations towards customer-centric business; I combine the disciplines of Journey Management (CX), Tech (CRM, AI & CX tools) and change management (Prosci ADKAR) to create a unique mix that is adapted to the context and issues specific to the company.

Leveraging over 16 years of industry leadership, recognized both as a global thought leader in CX and a global thought Ieader in CRM. In 2019 I have written my CRM and customer experience management book 'Successfully Customer centric business'.