Head of Experience Management & Process Optimization
CCXP Certified since 2023
Vietnam
About
20 years of diverse experience in Total Quality Management and CX Management, consulted and trained numerous brands and individuals across industries such as Telecom, Finance & Insurance, Retails, Technology, and Services.
The 1st Asian person earning the prestigious certifications: CCXP by CXPA - Customer Experience Professional Association, XMP by Qualtrics XM Institute, and CCX by Bain & Company.
The 1st Vietnamese person recognized among the Top 8 CX Leaders Impacting Organizations in 2023 by CXPA, Top 8 Global CX Leaders and Influencers 2026 by UK CXM Magazine across 35 countries.
the winner of "CX Innovator of the Year" at WFIS Vietnam 2025 Awards.
A judge at the ICXA - International CX Awards from 2023 to 2026.
Currently he is a Head of Experience Management & Process Optimization at MSB Bank, and also a member of CXPA Asia Regional Leadership Council.
