Dave Seaton, CCXP

Dave Seaton, CCXP, is an award-winning customer experience professional and Principal Consultant at Seaton CX, helping companies turn customer experience into a competitive advantage. Creator of the DARMA™ method for customer journey mapping, Dave helps leaders find and fix the friction in their customer journeys.

He founded Seaton CX in 2021 after decades in B2B SaaS and technology, driven by a simple belief: companies shouldn’t have to choose between great customer experience and great business performance.

Dave received the North American Customer Centricity Award, was inducted into the CX Hall of Fame, and co-authored the Customer Experience Book of Knowledge, published by the Customer Experience Professionals Association.

A proud resident of Colorado Springs, Dave is an avid hiker who loves exploring the National Parks—17 down and 46 more to go.