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Sign InIndependent Consultant
Independent CX Professional
Certified Customer Experience Professional (CCXP) and Certified Brand Manager with 13+ years of leadership in banking, strategy, and CX transformation. I specialize in journey mapping, governance, and KPI-driven improvement programs, with a strong focus on aligning customer experience to organizational strategy and Saudi Vision 2030. Holder of an Executive MBA with First Class Honors, passionate about driving customer-centric culture and measurable impact.
