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Riyadh Branch Manager – Partnerships, Business Development & Customer Experience
I am a senior partnerships, business development, and customer experience leader with over nine years of experience working across government and large national organizations in Saudi Arabia.
My work focuses on building strategic partnerships, leading cross-sector initiatives, and designing experience-driven programs that create measurable value for organizations and meaningful impact for customers and communities.
I have led complex, high-stakeholder projects involving government entities, private sector partners, and executive leadership, with a strong focus on service excellence, stakeholder engagement, and institutional transformation aligned with Vision 2030.
I am passionate about customer experience as a strategic discipline that connects culture, operations, and partnerships to deliver sustainable value, world-class experiences, and long-term organizational impact.
I joined CXPA to contribute to the global CX community, exchange best practices, and continuously advance my expertise in experience leadership and transformation.