Welcome to the new cxpaglobal.org! To begin, please Set Up an account following the instructions here.

Softchoice Responsiveness Initiative

CEO & Others Read Advanced

Resource Information

Published: August 15, 2025
Author: Jennifer Baker
Content Focus: Case Study
Year Created: 2025
Last Reviewed: August 15, 2025

CCXP Competencies

: Customer Experience Strategy
: Metrics, Measurement, and ROI

About This Resource

The Responsiveness Initiative was launched in 2021 as part of a company-wide effort to enhance customer satisfaction and differentiate Softchoice from its competitors. The focus was on improving the speed and quality of responses to customer inquiries and requests, backed by data analysis showing a strong correlation between responsiveness and NPS performance.

Related Resources

GGRM Law Firm—Building Trust and Growing Business
CEO & Others
Sep 22, 2025

GGRM Law Firm—Building Trust and Growing Business

In October 2023, GGRM launched a Client Experience (CX) Team tasked with restoring consistent, empathetic, and proactive communication throughout the client journey.

Advanced
Proven Business Impact
Al Masaood Automobiles - Designing for Trust by Rewiring Culture, Systems, and Strategy Around the Customer
CEO & Others
Sep 22, 2025

Al Masaood Automobiles - Designing for Trust by Rewiring Culture, Systems, and Strategy Around the Customer

AMA recognized that evolving customer expectations and a saturated automotive market were rendering traditional differentiators—such as product and price—insufficient. To remain competitive, AMA needed to shift from a product- and process-led approach to a dynamic, customer-centric model rooted in trust, empathy, and aligned action.

Advanced
Proven Business Impact
MedSênior — Empowering Aging Through Digital Inclusion
CEO & Others
Sep 22, 2025

MedSênior — Empowering Aging Through Digital Inclusion

MedSênior launched “Technology with Purpose and Generational Impact”, a program combining digital transformation with social inclusion.

Advanced
Proven Business Impact
Marsh McLennan — Enterprise-Wide CRM Modernization and Intelligent Customer Engagement
CEO & Others
Sep 22, 2025

Marsh McLennan — Enterprise-Wide CRM Modernization and Intelligent Customer Engagement

Marsh McLennan executed a multi-year enterprise-wide program to modernize engagement and improve efficiency.

Advanced
Proven Business Impact