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3 Things You Can Do Now to Prepare for CX Day

CX Professional Read Intermediate

Resource Information

Published: June 27, 2025
Author: Joe Buonocore
Content Focus: Leadership
Region: Global
Year Created: 2025

About This Resource

The continuing theme of CX Day, celebrated on the first Tuesday in October each year, is “good CX delivers better outcomes for customers, employees, and organiz
The continuing theme of CX Day, celebrated on the first Tuesday in October each year, is “good CX delivers better outcomes for customers, employees, and organizations.” Each year, I try to use CX Day as a checkpoint – not 
just to celebrate, but to reconnect with peers and think intentionally about how to strengthen our impact going forward. This year’s celebration is just around the corner (October 7, 2025), and now is the perfect time to start planning how you’ll celebrate the incredible work being done in customer experience that impacts business growth. Whether you're organizing something big or keeping it simple, here are three quick actions you can take today to set yourself up for success.

1. Read CXPA’s Latest Proven Business Impact Case Studies — and Submit Your Own
Has your CX work led to measurable results? Get inspired by reading the newest Proven Business Impact case studies and consider sharing your own. All case studies submitted by July 31, 2025 will automatically be considered for the annual CX Impact Award, which will be announced on CX Day. Learn more and submit here.

2. Start the Conversation at Your Organization
CX Day is a great opportunity to spotlight your team’s efforts to drive growth through CX, and to engage colleagues across departments. Reach out now to see what your organization is planning—or get the ball rolling yourself. Even a simple lunch-and-learn, leadership shoutout, or cross-functional roundtable can make a big impact. Read a blog post round-up of CX Day 2024 for more ideas and use our downloadable CX Day graphics to promote your celebration.

3. Save the Date for CXPA’s Global Event
Don’t miss CXPA’s LinkedIn Live CX Day celebration which will feature updates from CXPA leadership, exciting announcements about how we are enhancing our service to the CX community, Proven Business Impact recognition, and unveiling the Impact Award recipients. Mark your calendar for October 7, 2025, 12:00 pm ET | 16:00 UTC and stay tuned for additional details.

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